THREE MONTHS OF SALON MARKETING. ALREADY PLANNED.
Stop wondering what to promote next month.
Turn Over a New Leaf gives you a complete three-month autumn marketing campaign, with the strategy, copy and designs already created for you.
From launching seasonal treatments and autumn offers to sharing client-friendly DIY beauty recipes and bringing the focus back to bookings before the season ends, every piece has been designed to work together.
No starting from scratch every month.
No scrambling for something to post.
No trying to make the same promotion feel new again.
Just personalise the campaign for your salon and make it yours.
MEET TURN OVER A NEW LEAF
Warm, restorative and made for the changing season.
Turn Over a New Leaf combines rich autumn tones, calming spa imagery and uplifting seasonal messaging to create a beauty salon marketing campaign centred around renewal, self-care and a little cooler-weather indulgence.
Designed specifically for beauty salons, the collection gives you three months of coordinated autumn marketing across your newsletters, social media, website and in-salon promotions.
One collection. Three months. An entire autumn campaign.
HOW THE CAMPAIGN WORKS
MONTH ONE — WELCOME THE NEW SEASON
Start autumn by introducing your seasonal treatments and offers with coordinated promotional content across your salon marketing.
Your A4 flyer, newsletter, social media and website templates work together to establish your campaign, showcase your treatments and give clients plenty of time to discover what you’re offering.
MONTH TWO — INSPIRE AUTUMN SELF-CARE
Change the conversation with seasonal DIY beauty recipes your clients can enjoy at home.
From a comforting Pumpkin & Oat Mask and Cinnamon Honey Lip Polish to an Apple Cider Shine Rinse and Pear & Chamomile Glow Steam, Month Two gives you useful, engaging content to share while keeping your salon front of mind between appointments.
A coordinating recipe page gives your clients the complete DIY recipes, including ingredients, instructions, benefits and tips.
MONTH THREE — BRING IT BACK TO BOOKINGS
As autumn draws to a close, return the focus to your seasonal salon packages.
Fresh Month Three content reminds clients that your autumn offers won’t be around forever and encourages them to book while they still can.
Rather than creating a completely new promotion every month, your campaign builds recognition throughout the season and gives clients more opportunities to act.
WHAT’S INCLUDED
1 × A4 PROMOTIONAL FLYER
Promote your autumn treatments and seasonal offers in your salon, local area or client communications.
3 × MONTHLY NEWSLETTERS
Stay connected with clients throughout autumn with coordinated monthly newsletters following the campaign from seasonal launch to DIY engagement and final bookings.
3 × SOCIAL MEDIA POSTS
Keep your campaign visible online with matching social content designed around each month’s marketing focus.
3 × WEBSITE POSTS
Add fresh autumn content to your website while keeping your salon, seasonal treatments and beauty expertise front of mind.
DIY AUTUMN BEAUTY RECIPES
Month Two includes ready-written seasonal beauty recipes with ingredients, instructions, benefits and tips — giving you genuinely useful content to share with your clients.
HEADINGS, TAGLINES & CALLS TO ACTION
Ready-written campaign copy gives you ideas for newsletter subjects, social headings, website messaging and calls to action without having to find the words yourself.
DESIGNED SPECIFICALLY FOR BEAUTY SALONS
Turn Over a New Leaf was created around the way beauty salons actually market their businesses.
Promote multiple treatments.
Introduce seasonal offers.
Stay connected with clients.
Share useful beauty content.
Keep your campaign visible across multiple marketing channels.
And remind clients to book before the season changes again.
The planning is already done.
You simply personalise it for your salon.
MAKE IT YOURS IN CANVA
Every template is fully editable in Canva, giving you the freedom to add your own:
• Salon name and logo
• Contact details
• Treatments and services
• Pricing and special offers
• Images and branding
• Booking links and QR codes
• Social media details
Change as much or as little as you like.
Once downloaded, your templates are yours to personalise and reuse.
DIY OR PROFESSIONALLY BRANDED
Happy to customise your own campaign?
Open the templates in Canva, add your salon details and make them yours.
Prefer to skip the setup?
Choose our Campaign Setup service and we’ll professionally brand your collection for you.
You choose how hands-on you want to be.
PERFECT FOR BUSY SALON OWNERS
Turn Over a New Leaf is designed for salon owners and managers who want consistent, professional beauty salon marketing templates without having to plan and create a new campaign every month.
The strategy is mapped out.
The copy is written.
The designs are created.
Three months of autumn salon marketing.
Already planned.
PLEASE NOTE
This is a digital product. No physical item will be shipped.
You will need a Canva account to edit and personalise the templates.
Campaign Setup is an optional service and is sold separately.
Beautiful marketing. Less thinking.
Turn over a new leaf this autumn.
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